TOVARISCH
Mobile application
Concept
Tovarich is a mobile application to help the people of Russia find the party delegate they should vote for.
The approach
What if the Soviet Union had Our current technology?
No doubt an application would have been an important tool in the Communist election process and establishing the rule of the people. The Communist Party convened once a year and held election for the central community which served as a government decide on policy - thou, only officially. Unofficially, the head of the Party runs the state.
My Role
UI Design
Year
2020
Credits
UX by Alona Sabira
Reserch of Soviet propaganda posters
What does Tovarisch mean?
“Tovarich” is a Russian word meaning comrade, friend, colleague or an ally and also used as a synonym name for members of the Communist Party.
Logo design
Home page
You don’t know whom to vote for to the central committee?
Take a questionnaire and find out the best candidate suitable for you.
Then take some pride in Soviet success or look at popular searches to find out what your tovarisches are searching.
The design:
For the headlines, the application uses bold, narrow geometric font inspired by soviet harsh-line aesthetics, while the running text is in a neutral - easy to read font for better legibility. To bring a modern look the buttons are rounded, it also serves to differentiate them from the harsh-lines soviet inspired graphic making them more noticeable.
Propaganda informative icons
The wizard
Find out which candidate is the best match to your opinions by answering a series of questions on the current issues in Russia.
The design:
Each question is accompanied by an illustration relevant to the topic. The illustrations are done in a simplified-flat style, inspired by Soviet propaganda posters and are meant to inspire.
Results page
The results can be viewed in 2 different modes:
By people (party members) or by factions. Your best matches are highlighted and appear on top. Every candidate has a picture and an short description. You can click on each candidate to learn more about them.
The design:
The candidates profile icon makes use of pictures and made to look like a paper collage, a technique that was very popular with the Russian avant-garde movement.
Candidate detalis
Lean more about the candidate, his past achievement and positions or contact him directly by call, e-mail or message. Compare him to other candidates and reveal whom is better for you. See what the public opinion is, from what’s being said on social media.
The design:
The candidates contact information display takes its look from current phones and remade to suit the application. To help the main information on the candidate stand out visually, it is represented by icons in the same visual language as the logo.
See what other tovarisches think and share your own thoughts on the candidate on your favorite social media platform.
The design:
Facebook is given a new look to match the application - in the spirit of the communism and the time the Congress of the Russian Communist Party was held on.
Comment & social media
VOTE FOR MOTHER RUSSIA
Search
See how your favorite candidate compared to others. Search and compare by parameters or to other popular candidates.
Compare
See candidates achievements and opinions against one another to learn which one is more suitable for you.
The design:
The two candidates are represented by variations on the main red color of the application. For the “dry” facts, basic line charts are used for comparison, for more in-depth parameters the graphs make use of icons to represent the subject of the comparison.
